Founder's Story And How Peace & Pure All Started?

Hi there, thanks for reading this page. I've been waiting long to get started on introducing myself. But many of you have asked, so here today I share my story and how Peace & Pure all started.

My name is Alice, I’m the founder of Peace and Pure, a premium organic natural skincare brand that focuses on emotional wellbeing and self-love. 

So why organic and natural? Why the brand is about emotional welling and self-love rather than just about taking care of the skin? This comes from my personal journey which I invite you to read further in below. 

I was born and grew up in a family that practice Tradition Chinese Medicine, that I have always known the healing power of herbs and plants, and how we feel emotionally will impact how energy flows in our body, which will then result in our overall health physically. So this knowledge has always been in my background.

Like many of you, I’ve always loved skincare and beauty products, but being passionate about organic and natural came later from my experience of pregnancy and a close family member being diagnosed with stage 4 cancer. 

Being pregnant made me hyper-aware of chemicals in things I use and consume in my daily life and how that may impact the pregnancy. For my family member who had chemotherapy and medicines which made her skin very sensitive and fragile, so I started to find ways to resolve the problem. Meanwhile, we were also looking for a natural living lifestyle to improve her overall health and wellbeing, which all lead me to a strong interest in organic and natural skincare. 

I then started to investigate more into natural skincare and that I wanted to be able to make some products for myself and my family, and I became very passionate about it, so much so that I went on to study two diplomas and two certificates - Diploma in Organic Skincare Formulation, Advanced Diploma in Organic Cosmetic Science, Certificate in Organic Anti-Ageing Skincare, and Certificate in Facial Masque Therapy. I became an expert myself by learning everything from our skin to skincare formulation. But to provide the best skincare solutions I believe possible, I teamed up with industry-leading skincare formulation experts in the skincare formulation field whom have over 30 years of experience. We developed our first flagship product Timeless Elixir Facial Serum together that we believe would be a truly amazing product for the skin.

During the time of my pregnancy, my marriage starts to break down, along with my family member’s cancer situation which negatively impacted me and the family. Then I was dealing with bereavement, difficult childbirth, separation and divorce all very close together. The feelings of depression, hopelessness and loneliness were my struggles daily. It was when I started to pay attention to my mental health, learn and practice everything I can to improve my own mental and emotional state. It was when I started to learn about mindfulness and mediation, and realised the importance and power of self-love. I read numerous books, attending seminars, journaling and reflecting, all involving the topics of emotional wellbeing, it has become another great passion of mine.

During my challenging time, I found no matter how expensive the skincare products I used, my skin still looks dull and tired, lack radiance, from the stress and sleepless nights I had. It was then I realised the deep connection between our emotional wellbeing and healthy glowing skin, that how we feel inside reflects everything we have on the outside. 

I wished at the time if there’s a product or brand that would give me that extra care and love, a daily reminder of taking care of myself and a reminder of love and peace, and provide the support when I felt lonely and hopeless, that everything will be ok and fine, that I can get it through and towards the end of the tunnel there is light shining bright.

Then all the above experiences came together in harmony and gave birth to Peace & Pure. 

I hope the brand’s products will be infused with my passion for beauty, high-performance natural skincare and emotional wellbeing. It is my intention that the products we offer are potent and effective, also gentle and safe for all, for improving your skin and provide an extra boost for your confidence. And the brand and its products will be a warm and supportive reminder and place to offer you love, support, care, inspiration and encouragement through your life’s journey. We will always be here to remind you to give love and care towards yourself, and meantime we’ll always be here to support and offer a loving and peaceful place for you, to offer you love that is unconditional. Just to inspire you to love yourself kindly, compassionately and unconditionally.

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